H. Rao Unnava

uc davis coffee cneter h rao unnava

Position Title
Dean and Professor

  • Graduate School of Management

Dean and Professor H. Rao Unnava’s research focuses on issues related to brand loyalty, consumer response to advertising and sales promotions and consumer memory. Unnava’s teaching experience includes courses at the undergraduate and graduate levels, including marketing management and strategy, marketing research, consumer behavior, promotional strategy, human memory processes and international marketing.